Brand Strategy, Messaging & Visibility
Your business has grown.
Has your brand kept up?
You know your business inside out.
Your clients know why they choose you.
But communicating that clearly online can be another matter entirely.
Maybe your Instagram looks inconsistent. Maybe your bio doesn’t really explain what makes you different. Maybe your website sounds generic. Maybe you are posting regularly but attracting the wrong people.
Maybe you know you should be thinking about SEO but have no idea where to start.
You don’t necessarily need more content.
You may just need more clarity.
That is where I come in.
I research before I recommend
Before I recommend a new logo, rewrite your bio or tell you which keywords to use, I want to understand the business behind it.
I research your niche, your audience, your competitors and the language people are using to search for the services you offer.
But research is only part of the process.
I am not interested in turning your business into a collection of keywords or following whatever everyone else in your industry is doing.
I want to understand what makes your business different, what you want to be known for and how you want your clients to experience it.
The research gives me the context.
Your story, personality and point of difference give me the direction.
From there, I can make more considered decisions about your positioning, messaging, brand voice, SEO and visual identity.
Your business has a story. Your branding should know how to tell it.
So before we change colours, fonts or graphics, we start with understanding your business.
I research your niche, your audience, your competitors and the language your potential customers are using.
This helps uncover opportunities to make your business clearer and more relevant.
POSITIONING
Clarifying what your business does, who it is for and what makes it different.
BRAND VOICE
Creating a consistent way for your business to communicate across your website, social media and client touchpoints.
MESSAGING
Refining the words you use to describe your business, services and value so potential customers understand you quickly.
Optimising your bio, profile structure and messaging so your Instagram immediately communicates what you do and who you are for.
SEO
Researching relevant search terms and identifying opportunities to improve your website content, page titles, headings and descriptions.
CONTENT DIRECTION
Creating clear content themes and messaging opportunities so you have more purpose behind what you post.
Research first. Design second.
Good branding is not simply about choosing colours you like.
It is about making considered decisions based on your business, your audience and the market you operate in.
That is why research sits at the beginning of the process.
I look at:
Your business and services
Your niche
Your ideal client
Your competitors
Your current positioning
How your audience searches
The language being used within your industry
Your existing website and social presence
From there, I can identify what is working, where there are gaps and where your brand could communicate more effectively.
What can be included?
Every project is tailored to your business, but support can include:
Business and niche research
Ideal client research
Competitor research
Brand positioning
Brand messaging
Brand voice
Instagram bio optimisation
Instagram profile direction
Website messaging
SEO keyword research
SEO content recommendations
Page title and meta description recommendations
Content pillars
Content direction
Calls to action
Brand terminology
Service descriptions
Visual brand direction
Social media templates
Not sure what your business needs?
You don’t need to arrive with a complete brief.
You might simply know that your branding feels outdated.
Your Instagram doesn’t feel cohesive.
You struggle to explain what makes you different.
You are attracting the wrong type of client.
You are not sure what keywords you should be using.
Your website does not sound like you.
Or you have grown considerably since you first started and your branding has not caught up.
That’s enough to start.
I can look at your business from the outside, identify where the disconnects are and recommend where your time and investment would have the greatest impact.
From clarity to considered design.
Strategy and design work best when they work together.
Once we understand what your business needs to communicate, those decisions can inform everything from your visual identity and social media presence to your website, printed materials and physical client experience.
The result is not just a brand that looks cohesive.
It is a brand that makes sense.
READY TO LOOK AT YOUR BRAND DIFFERENTLY?
Let’s start with your business.
Tell me where you are now, what you are trying to achieve and what feels unclear.
From there, we can identify what your brand actually needs.
THE CUSTOM COMPANY UK