Instagram Bio & Profile Optimisation

Your profile is your digital shop window.

Before someone buys from you, they need to understand you.

This service combines niche research, audience positioning and Instagram SEO to make sure your profile clearly communicates what you do, who you are for and why someone should choose you.

I’ll research your niche and competitors, identify opportunities within your positioning, then refine your profile so every element works together to create a clearer, more intentional first impression.

What’s Included

Niche & Competitor Research

Research into your industry, audience and competitors to identify opportunities for clearer positioning and stronger visibility.

Custom Written Bio

A concise, strategically written bio in your brand voice that communicates what you do, who you help and what makes your business relevant.

Name Field SEO

Optimisation of your Instagram name field using relevant search terms to support discoverability within your niche.

Call to Action

A clear, purposeful call to action that guides profile visitors towards the next step.

Link Strategy

Guidance on what your profile link should lead to and how to make the journey from Instagram to your business clearer.

Highlight & Layout Guidance

Recommendations for structuring your highlights and profile presentation so important information is easy to find.

Brand Consistency Check

A review of your profile through the lens of your wider brand, ensuring your visuals, messaging and positioning feel cohesive.

The result

A profile that communicates clearly.

A stronger first impression.

A more intentional path from discovery to connection.