Full Brand Rebrand From Scratch | Bespoke Brand Identity

A complete brand identity designed from the ground up for businesses ready for a clear, considered and cohesive new direction.

This service is for established businesses looking to completely rethink how their brand looks, feels and communicates. Whether you are changing direction, outgrowing your current identity or launching with a completely new vision, we’ll work from the foundations up to create a brand that feels intentional and aligned with where your business is going.

We don’t begin with a logo. We begin by understanding your business, your audience and what you want your brand to communicate.

What’s included

Brand Discovery

We begin with a detailed brand questionnaire and discovery process to understand:

• Your business and its direction
• Your ideal customer
• Your values and personality
• What makes your business different
• Your current challenges
• Your goals for the rebrand
• Your visual preferences and inspirations

Brand Strategy

Your visual identity is developed from a clear strategic foundation, including:

• Brand positioning
• Brand essence
• Brand personality
• Core values
• Brand promise
• Key messaging direction
• Tone of voice

Visual Brand Identity

Your new identity is then developed around the strategy, including:

• Primary logo
• Secondary logo
• Submark or brand icon
• Curated colour palette
• Typography system
• Supporting graphic elements
• Visual direction
• Image and styling direction

Brand Guidelines

You’ll receive a professionally presented brand guidelines document bringing your new identity together in one place.

This includes guidance on your logo suite, colours, typography and overall visual direction, giving you a clear reference for maintaining consistency as your brand grows.

Brand Application

Your new identity will also be considered across your customer touchpoints, with visual examples showing how the brand can translate across areas such as social media, stationery, packaging or other relevant brand materials.

The process

Every rebrand is developed through a considered process:

Discover
Understand what matters, where your business is going and what needs to change.

Define
Establish the strategic foundations of your new brand.

Design
Develop the visual identity around those foundations.

Refine
Review, refine and ensure every element works together.

Deliver
Receive your completed brand identity and guidelines ready to take your business forward.

Investment From £695

The final investment may vary depending on the scope and requirements of your rebrand. Additional design work, printed materials, social media templates, signage, packaging and other brand applications can be added separately.

Please note

This is a bespoke design service rather than a template-based branding package.

Your rebrand is developed specifically around your business, with the final identity shaped by your individual goals, audience and direction.

Before purchasing, please get in touch to discuss your requirements and confirm the scope of your rebrand.

The Custom Company UK
Creative design with purpose